ForRent.com partners with RentWiki.com to increase consumer engagement and encourage feedback
Renters can now provide neighborhood feedback on leading apartment listing websiteFor Rent Media Solutions™, a leading resource for apartment searches nationwide and operator of ForRent.com, a division of Dominion Enterprises, announces its exclusive partnership with RentWiki.com. The partnership introduces user-generated content to the leading multi-housing website.
“Consumers trust the unbiased opinion of other consumers,” said Brock MacLean, senior vice president of national sales and development. “According to a September 2010 study from the Pew Research Center, nearly one-fourth of U.S. adults say they have posted comments or reviews online about the products or services they buy. We embrace the opportunity this exclusive RentWiki partnership presents us to incorporate user-generated content into our site. This creates another platform for renters to communicate with each other. It also lets property managers monitor what is being said about the neighborhood around them.”
This functionality will also help increase visibility for nearby properties. Information from Neighborhood Wiki, one of RentWiki’s distinct types of user-generated content, is contributed by people who live in that particular area. Neighborhood Wiki allows current residents to post comments, and includes neighborhood information like an overview and pros and cons—as seen in the Dunwoody Reviews within the Greater Atlanta metro.
“The communications landscape is changing and RentWiki understands that social media is playing a major role in online communications,” said Robert Turnbull, co-founder and president of RentWiki.com. “RentWiki.com and ForRent.com are both well-known names among renters and property managers alike. We value the trust gained by renters and, through this partnership, welcome the opportunity to share their neighborhood feedback on ForRent.com.”