Google Reveals Top Real Estate Sites | Property Portal Watch

Google Reveals Top Real Estate Sites

June 1, 2010 by Alice Allan 


Google has just released a list of the 1,000 most visited websites on the Internet, and the highest-ranked website in the real estate category is China’s

Overall, came in at number 141 on the list, which is based on unique visitor numbers as measured by Google Ad Planner. had 18,000,000 unique visitors, a reach of 1.2 percent, and 250,000,000 page views for the month of April 2010.

Google has classified a number of other websites in the “real estate” and “rentals and referrals” categories, including China’s, which came in at 398th place, and the Ukraine’s in 698th place. However, the two websites focused specifically on real estate to make the list are both from the US. came in at 786th place, with 5,100,000 unique visitors, 0.3 percent reach, and 340,000,000 page views. In 934th place was with 4,200,000 unique visitors, 0.3 percent reach, and 310,000,000 page views.

The number one website on the list was with 540,000,000 unique visitors and a reach of 35.2 percent. Google says the list excludes adult sites, ad networks, domains that don’t have publicly visible content or don’t load properly, and certain Google sites.


  1. Google Reveals Real Estate “Vision”

    Since Google first began adding real estate listings to Google Maps in mid-2009, the world of online real estate has been monitoring the company's every move. Each upgrade brought more speculation on how Google was planning to change things for property portals, real estate agents, and property hunters. Now, we have a clearer idea of where Google is headed....

  2. Real Estate Added to Google Maps – What it Means for Australian Property Portals

    In Australia and the US, Google has added properties for sale to its mapping site – Users of Google Maps are now able to see a selection of homes for sale and rent plotted on the maps. These homes for sale seem to be sourced from Google Base – Google’s classifieds engine. It is free for anyone to upload a listing and this can be done through an online interface or through an XML data feed. The inclusion of property listings from Google Base onto Google Maps has some parts of the Australia real estate world abuzz with thoughts of the end of market leaders’ and However, while this launch is new and innovative in the Australian market, a lot has to fall in place before and are truly affected by the “entry” of Google into the Australian real estate advertising scene....

  3. Google Real Estate in Europe – What is All the Fuss About? Lessons from Australia

    The news yesterday that Google was “entering” the UK/European market sent the share prices of Rightmove and Seloger into a tailspin. The Seloger share price closed down 5.7% at €23.50 while the Rightmove share price was hammered a whopping 10.3% to 499.9p. So let’s look at what happened. An article by the Financial Times (Dec 2 titled “Google set to enter UK property market”) seems to have set the cat amongst the pigeons. The article stated that Google is in talks with British estate agents and that “experts” say that an entry by them to the market could pose a serious threat to existing property websites. The article didn’t talk about what Google was going to do and Google didn’t comment. So there is really not much to go on. So the only guide we really have as to what Google may do in the UK and Europe is what they have done in Australia. Did Google really have that much impact on the Australian market?...

  4. The Challenges for Google Real Estate

    The launch of Google Real Estate search on Google Maps in Australia, the US and New Zealand has shaken the property portal world. It is expected that Google Real Estate will make an appearance in the UK and German markets shortly. Last week we published our initial thoughts on what the launch of Google Real Estate will mean for the existing portal sites in Australia. These thoughts are equally applicable for portal sites around the world. Having followed the debate about Google Real Estate and its potential impact on portal sites, we thought it would be good to outline what we believe has to fall into place for Google to truly impact the property portal market leaders around the world....

  5. Google Rumoured to be Hiring Online Real Estate Sales People

    Rumours emanating out of Sydney today indicate that Google is aggressively looking to hire a field sales team to target the Sydney real estate market. Sources said that Google had approached a number of sales people from in an effort to hire them as field sales people for the Google real estate initiative. Sources also believed that Google may be initially targeting the Inner West region of Sydney. If these rumours are true, is Google entering the traditional online classifieds space with a traditional online classifieds model?...