From his hands in the dirt growing up on an organic farm, Tigh Loughhead has been fascinated by the intersection of art and technology. Working in the non-profit sector through college, Tigh spent the last decade at the forefront real estate technology, building start-ups, writing, speaking and becoming a thought-leader in marketing.
Tigh grew up on a farm in in Chester County, Pennsylvania, farming, rearing animals, and walking about a mile a day to catch the public school bus. Tigh graduated from Kimberton Waldorf School, and went on to Earlham College, where he majored in English and Art, while captaining the men's lacrosse team and broadcasting several jazz and world music radio shows for 91.5fm WECI.
Tigh traveled throughout the Caribbean after graduating, and in the spring of 2008, moved to the Lower East Side of New York City. Despite a shaky market, Tigh poured himself into the cultural milieu of Gotham, determined to find a foothold in digital media. Tigh managed several large retail vendor's online product portfolios, and went on to grow several startups from single room shops expanding to take over two floors in a Flatiron loft office. Tigh Loughhead was the fourth hire at the advertising agency Online Marketing Group, as Director of Product Development. In the summer of 2014, Tigh left a team of 30+ engineers, managers, marketing coordinators and specialists, managing the accounts of NYC's most prestigious luxury landlords and real estate developers, consulting companies Stonehenge, Manhattan Skyline and Silverstein Properties on digital marketing strategy. In 2011, Tigh also launched the online startup UrbanEdgeNY.com, forming partnerships with numerous real estate websites, and building the site's main revenue generation platform, Urban Edge's Listing Syndication product. As a result of his relationships with numerous online property portals, as well as his intimate knowledge of the Manhattan real estate market, Tigh was one of only 10 people asked to sit on Trulia’s “NYC Rental Advisory Council" in February 2014.
During this time, Tigh wrote extensively about the burgeoning tech space, and more specifically real estate, ad tech and New York. At one point in 2012, @tigho was one of the top 25 most followed Twitter Accounts in New York City.
At the end of 2014, Tigh Loughhead was asked to bring his wealth of digital marketing knowledge and management skills as Marketing Director at Elegran Real Estate, a technology-facing real estate brokerage specializing in the luxury side of residential sales in Manhattan. Tigh Loughhead leads Elegran's marketing team with a focus on lead generation, including SEM, SEO, content strategy and SMM, branding and conversion optimization. With a focus on data analysis and ROI, Tigh built a strategy revolutionizing not only the marketing team, but the sales team as well, introducing cutting-edge marketing automation technology to real estate, and project-managing a customized rebuild of Elegran's CRM platform, Salesforce.
Tigh spoke in 2017 at Inman New's Tech Connect in New York City, to an audience of thousands about marketing automation, artificial intelligence and the coming wave of chatbots. Finally, as of April 2017, Tigh sits on the Salesforce Pardot Customer Advisory Board, as well as joining the Forbes Technology Council as an Official Member in July 2017.
Tigh Loughhead is nyc, real estate, tech, advertising and Italian motorcycles
Tigh continues to love living in the Lower East Side and live jazz in New York City, as a member of The Jazz Gallery. He loves art, and you can find him taking classes at the Art Student's League or the Educational Alliance. However, Tigh's greatest passion is riding Italian motorcycles, which he rides around the world, and documents on his website NYDUCATI.com.