Last year, I sat in the crowd listening to Seth Godin evangelize upon permission marketing at Inman Connect, charging the crowd with enthusiasm. I heard Brad Inman wax poetic about "predictive analytics," which I think this year is already being supplanted by "prescriptive analytics," rooted in artificial intelligence, decision engines that actually recommend a course of action based on a desired outcome through machine learning, a subject upon which I've written a couple articles for Inman News.
This year, I'll be taking center stage at Inman Connect 2017 at the Marriott Marquis in Times Square, with a few other real estate rockstars to share what I've learned about Digital Marketing over the years in a presentation called The Best Digital Marketing Plan You've Ever Seen. I'll be sharing my experiences about the buyer journey, client segmentation, and analyzing a marketing funnel throughout the customer lifecycle, so that marketers can build out data models around return on investment, and how stakeholders can make smarter choices with their money. And, I'll be discussing how Elegran has built real estate as a scalable business model, closer to a tech company than a traditional brokerage, built on a foundation of technology and automation.
I'm honored to be joining real estate and tech leaders like Rand Fishkin, the founder of Moz, the leading SEO platform (in my opinion), the CEO of Ellevest Sally Krawcheck, a digital investment platform for women, and Fredrik Eklund, a TV Personality / power broker. Please join the who's who of real estate (and me) on January 17th at 9:45 am in Times Square for ICNY17!