International click-through rates, %, 2010 Country: Average rate on standard banners: Average rate on rich media (expandable banner): Exceptional rate on advertising for: USA 0.08
0.14 News/media (0.6, banner)
Sweden 0.73 0.45 Apparel (0.8, banner) Belgium 0.13 0.7 Restaurants (7.99, rich media) Italy 0.08 0.77 Auto (1.02, rich media) Portugal 0.08 0.54 Tech/Internet (2.3, rich media) Argentina 0.1 0.2 Gaming (1.5, banner) Poland 0.14 0.27 Health and beauty (1.9, rich media) The Netherlands 0.1 0.77 Retail (1.8, rich media) Greece 0.08 1.0 Consumer packaged goods (1.01, rich media) Brazil 0.11 0.33 News media (5.07, Rich Media) SOURCE: Based on data on 500 billion impressions served up globally by Mediamind
via adweek.com