Mozilla, the developer of the Firefox browser, is working a feature that will allow users to opt-out of online behavioral advertising.
The goal is to give users "a deeper understanding of and control over personal information online," Mozilla's head of privacy said in a blog posted on Sunday [see pic below].
The feature will allow users to configure their Firefox browser to tell websites and advertisers that they would like to opt-out of any advertising based on their behavior, Alex Fowler [cq] wrote in his blog post. The user's preference is communicated to websites and third party ad servers using a new "Do Not Track HTTP header", which is sent with every click or page view in Firefox.
via pcworld.com
