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New York City is one of the world's leading digital metropolises. As Part I: State of the Digital City illustrates, New York City government engages over 25 million people a year through more than 200 digital channels including NYC.gov, mobile applications, and social media. As a pioneer in Open Government, New York City government has unlocked thousands of public records, enabling technologists to build tools that help New Yorkers everyday, from finding parking spaces to listening to audio tours of Central Park. One of the nation's most connected municipalities, New York City's digital sector growth propelled it to rank second in venture capital funding last year. By every digital index, the City of New York is thriving.

But we can do more. Road Map for the Digital City outlines a path to build on New York City's successes and establish it as the world's top-ranked Digital City, based on indices of Internet access, Open Government, citizen engagement, and digital industry growth.

Part II: Digital Input is informed by 90 days of research and over 4,000 points of engagement from residents, City employees, and technologists who shared insights and ideas. Chief among public interests were calls for expanded Internet access, a refreshed NYC.gov interface, real-time information, and more digital 311 tools. Businesses and technologists sought greater broadband connectivity, a deeper engineering employment pool, and read/write API access to City information. Finally, City employees proposed ideas for next-generation strategy, new coordination tools, and shared resources to enhance digital communications efforts.

Part III: The Road Map, highlights New York City government's commitment to technology in the public service, and presents a comprehensive plan to achieve New York City's digital potential. An overview of the Road Map's four core areas of Access, Open Government, Engagement, and Industry is provided in the following pages.

Looking forward, this report will be conducted again in one year to provide an update on efforts and evaluate progress.

1. Access
The City of New York ensures that all New Yorkers can access the Internet and take advantage of public training sessions to use it effectively. It will support more vendor choices to New Yorkers, and introduce Wi-Fi in more public areas.

1. Connect high needs individuals through federally funded NYC Connected initiatives
2. Launch outreach and education efforts to increase broadband Internet adoption
3. Support more broadband choices citywide
4. Introduce Wi-Fi in more public spaces, including parks

2. Open Government
By unlocking important public information and supporting policies of Open Government, New York City will further expand access to services, enable innovation that improves the lives of New Yorkers, and increase transparency and efficiency.

1. Develop NYC Platform, an Open Government framework featuring APIs for City data
2. Launch a central hub for engaging and cultivating feedback from the developer community
3. Introduce visualization tools that make data more accessible to the public
4. Launch App Wishlists to support a needs-based ecosystem of innovation
5. Launch an official New York City Apps hub

3. Engagement
The City will improve digital tools including NYC.gov and 311 online to streamline service and enable citizen-centric, collaborative government. It will expand social media engagement, implement new internal coordination measures, and continue to solicit community input in the following ways:

1. Relaunch NYC.gov to make the City's website more usable, accessible, and intuitive
2. Expand 311 Online through smartphone apps, Twitter and live chat
3. Implement a custom bit.ly url redirection service on NYC.gov to encourage sharing
   and transparency
4. Launch official Facebook presence to engage New Yorkers and customize experience
5. Launch @NYCgov, a central Twitter account and one-stop shop of crucial news and services
6. Launch a New York City Tumblr vertical, featuring content and commentary on City stories
7. Launch a Foursquare badge that encourages use of New York City's free public places
8. Integrate crowdsourcing tools for emergency situations
9. Introduce digital Citizen Toolkits for engaging with New York City government online
10. Introduce smart, a team of the City's social media leaders
11. Host New York City's first hackathon: Reinventing NYC.gov
12. Launch an ongoing listening sessions across the five boroughs to encourage input

Priorities for Achieving New York City's Digital Potential

4. Industry
New York City government, led by the New York City Economic Development Corporation, will continue to support a vibrant digital media sector through a wide array of programs, including workforce development, the establishment of a new engineering institution, and a more streamlined path to do business.

1. Expand workforce development programs to support growth and diversity in the digital sector
2. Support technology startup infrastructure needs
3. Continue to recruit more engineering talent and teams to New York City
4. Promote and celebrate NYC's digital sector through events and awards
5. Pursue a new .NYC top-level domain, led by DOITT

Thought Leadership
Establish an index for digital achievement in partnership with major international cities.

In July 2010, Mayor Michael R. Bloomberg and Commissioner Katherine Oliver of the Mayor’s Office of Media and Entertainment introduced NYC Digital, a new entity for citywide digital strategy that engages, serves, and connects the public, making government more efficient and citizen-centric. Its first task was the development of a report that assesses the state of the digital City, solicits feedback from public and private sectors, and outlines a Digital Road Map aligned with Mayoral priorities of efficiency, customer service, transparency, economic growth, and job creation.

NYC Digital is grateful for the support of numerous City offices and agencies, including but not limited to the Mayor’s Office, the Department of Information Technology and Telecommunications (DOITT), and the New York City Economic Development Corporation (NYCEDC). DOITT was instrumental in providing information related to NYC.gov, social media management, analytics, open data strategy, 311, and gis.

In this report, NYC Digital details the findings of its investigation, and provides a comprehensive, strategic plan for New York City’s digital future, presenting both current and upcoming initiatives of City agencies and entities that will help to realize that potential.

The mission of NYC digital is to create a healthier civil society and stronger democracy through the use of technology that engages, serves, and connects New Yorkers.

To this end, it coordinates digital citywide initiatives that support the efficient exchange of information and services between the public and the City of New York government. This includes the user experience and content of NYC.gov, 311 online, crowdsourcing and participatory media initiatives, and the coordination of social media efforts. It is responsible for ensuring that social media policies are up-to-date and followed by all managers, and that design, style, and engagement quality is consistent across the digital experience.

In collaboration with DOITT and EDC, NYC Digital also supports the development of public-private partnerships and developer community relations in the digital media sector and advises on the City's Open Government strategy. NYC Digital works closely with DOITT and EDC to support their efforts, and advises citywide on digital strategy, policies, and tools. NYC Digital was established by Mayor Michael R. Bloomberg in July 2010 within the newly formed Mayor's Office of Media and Entertainment.