The Changing Scope of Advertising

Attack of the In-App Ad

How Your Smartphone Will Replace Your Credit Card

‪Google Launches Mobile Sites‬‏

Going mobile made easy

Get started in minutes, not days

Yes, your mobile site really can be up and running in just a few minutes. No coding skills required!

No cost, no worries

Google Sites isn’t just easy to use – it’s also free.

Measure and optimize your results

With Sites, you can study in depth how your visitors use your mobile website using Google Analytics.

The Mobile Commerce Revolution

Towards a Talking Newspaper

FORA.tv - Mobile Phones: The Next 4 Billion with Tomi Ahonen

The Seventh Mass Media

The mobile phone as the seventh mass media, adding to the experience, upending and usurping but never destroying the medium that preceded it.

The mobile device can access the internet in most ways a computer can, yet adds interactive functionality in myriad ways. I can take pictures, record movies and even write this very post on my blackberry, and post them all to a network of websites and blogs as I take a train from New York City to Philadelphia.

This additional interactive experience is analogous the internet's improvement upon television, which in turn, was a vastly more gratifying and participatory experience than the cinema. Film appealed to a much broader and more comicated user experience, as movies did to radio, and broadcasts to print...

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Who is the modern media consumer?