Unveils Exclusive Partnership with Oodle


Facebook-Rent-B will integrate its apartment listings into Facebook Marketplace through a new partnership with online classified provider Oodle.

The company began powering classified ads on Facebook about 18 months ago to help boost usage of the social network's marketplace section launched in 2007., which has more than 50,000 apartment listings, aims to harness the social interactions of Facebook users to drive leads and referrals for property managers and owners nationwide that advertise through the site. listings also appear on, which is integrated with Facebook Marketplace so that logged-in Facebook members can use the same features as on the social network, like posting comments or sharing apartment ads with friends. Oodle, which has 14 million users overall, also powers classifieds on AOL and MySpace.

"Our partnership with Oodle provides a human element to our customers' listings and brings a trust factor to the rental process, since users can see how their friends and friends of friends are connected to listings, ask questions, receive feedback, make comments and respond to listings," stated Brock MacLean, senior vice president, national sales and development at

In addition to standard listings, apartment advertisers will have the option to upgrade to Marketplace Expert, a package offering priority placement in search results, more photos, online video, advanced social interaction reporting, and Facebook page development, among other services. That option will be offered free for a limited time at the outset.

Oodle CEO Craig Donato emphasized that it's crucial for building managers and apartment owners to establish a presence on Facebook. Dedicated pages for their properties can attract fans and help generate word-of-mouth among users and connections between residents they may know on Facebook. The pages will also provide another way for people to access and act on a company's apartment ads.

"We're trying to promote the benefit of using Facebook to this community," said Donato, who noted that monthly traffic to Facebook Marketplace had gone from about 100,000 to 6 million since Oodle started running the service. The company added more social features to the marketplace in December.

Oodle’s Craig Donato on the emerging Social Marketplaces category

Oodle has had its sight set of leveraging the power of social networks to facilitate classified marketplace transactions for some time now. Here’s a short video clip from June 2010 positioning Oodle as a Social Classifieds provider for rental properties:

As the video explains, Oodle also powers Facebook Marketplace. Recently, Oodle announced that they had extended their reach on Facebook Marketplace by providing new features that further leverage the power of Facebook’s social graph, as explained in this TechCrunch article.

In addition, Oodle has recently acquired a social networking service through acquisition of Grouply with an eye towards moving the Social Graph beyond (just) friends. Facebook in turn has acquired Yardsellr – a social buying and selling platform – which TechCrunch describes as “an eBay for Facebook, except without the auctions”.

TechCrunch also had a blog post from November 2010 titled Will the Real “eBay of Social” Please Stand Up?, where they interviewed Oodle CEO Craig Donato about the emerging Social Marketplaces category. This video can be viewed below:

The Social Marketplaces space is really just a segment of the broader Social Commerce space. Look for a lot of innovation – and the consequent winners and losers – in these areas in 2011.