I was walking to my friend's Fintech conference (#empirefintech) on Tuesday, when I looked up to see Salesforce Tower had added their logo at the top of what used to be the MetLife building. Many people are suggesting this is a harbinger of the tech industry supplanting finance in NYC, though I think Silicon Alley has a ways to go yet...
Yesterday Salesforce launched the general availability of Pardot Engagement Studio, a powerful new UI for creating and reporting on lead nurture and drip campaigns.Elegran was lucky enough to participate in the private beta, and I must admit I'm quite impressed with the new interface and its functionality.
Elegran specializes in high-end luxury Manhattan real estate, but the firm is also dedicated to being a leader in real estate marketing technology. We currently have several drip programs running using Engagement Studio, and we've already seen a some incredible results re-engaging lukewarm and forgotten leads, and handing them back over to our sales team to close, continuing to close the loop in our marketing to sales to deal funnel.
Engagement studio actually empowers Pardot users to listen to numerous "triggers" based on user actions, then channel the customer journey along a personalized drip, visually representing the path to marketers along an intuitive flow diagram , that makes visualizing and reporting upon the success of content and design much more robust and user friendly.
If anyone has any questions, I'd be happy to share any experience or insight I might have gleaned using the program so far.