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Research can sometimes be a bit of a chore, but when knowledge is wrapped up in charts, cartoons, or even some heart-holding robots, suddenly “information” isn’t such a scary word.

What do Facebook’s 500 million users look like? Who’s suing whom in the mobile world? How does FarmVille stack up against actual farms? These questions and more are answered in the infographics below.

Have a look through the list and let us know which graphics you liked best (or learned the most from) in the comments below.

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• Time-Lapse Twitter Visualization Shows America’s Moods [VIDEO]
  A group of researchers from Northeastern and Harvard universities have gathered enough data from Twitter to give us all a snapshot of how U.S. residents feel throughout a typical day or week.
• Facebook’s 500 Million Members [INFOGRAPHIC]
  The illustration breaks down the demographics of Facebook’s burgeoning population (according to their own data on the service), and explores the international makeup of the site.
• The Social Media Impact of “Jersey Shore” [INFOGRAPHIC]
  With the premiere of MTV’s “Jersey Shore” come and gone, we can now analyze the impact of the show on our favorite social media sites.
• What Types of People Raise Money for Web Startups? [INFOGRAPHIC]
  Venture capital investment can be crucial for getting a company off the ground. But who are the entrepreneurs that receive funding for their startups?
• The Rise of Text Messaging [INFOGRAPHIC]
  Did you know that 14-17 year-old girls in the U.S. send an average of 100 texts each day? Check out this infographic for more interesting SMS stats and facts.
• Facebook Privacy: 6 Years of Controversy [INFOGRAPHIC]
  The release of Facebook Places raised serious privacy concerns for users of the social network. Check out this infographic that traces the history of Facebook’s privacy snafus.
• “FarmVille” vs. Real Farms [INFOGRAPHIC]
  Have you ever wondered how virtual farming and actual farming stack up? Do humans produce more virtual crops than real ones? We’ve harvested all the interesting data for you here.
• Social Good: Charity and Technology in the Online Universe [INFOGRAPHIC]
  How has social media giving changed over the last few years? How does it compare with traditional non-profit campaigns? Check out our infographic for some perspective.
• What People Think About America’s Most Pressing Matters [INFOGRAPHIC]
  An infographic created by creative agency JESS3 asks, “What are the nation’s most pressing issues?” and displays the answers from 1,671,267 citizens.
• Connected TV: The New Battle for Your Living Room [INFOGRAPHIC]
  Apple TV, the Boxee Box, and Roku are finally bringing web entertainment to the living room. How do these products stack up? Check out this detailed price and feature comparison chart.
• The Tangled Web of Lawsuits in Mobile [INFOGRAPHIC]
  Who’s suing whom in the mobile industry? It can be a tough question to answer, even if you’re closely following all the lawsuits that have been thrown around.

 

 

Survey Shows the Internet Would Have Passed Prop 19
Prop 19, California’s controversial bid to legalize marijuana, lost at the polls on Tuesday, but if that vote had been up to the wider web of Internetusers, Prop 19 would have passed.

Social Media’s Impact on the Midterm Elections [INFOGRAPHICS]
Social media, especially Facebook, had a huge impact on how the U.S. midterm elections were perceived and decided. Here’s a breakdown by the numbers.

The State of B2B Social Media Marketing [INFOGRAPHIC]
The vast majority (86%) of B2B businesses use social media for marketing. See how they’re using it, which tools they’re utilizing and what the future holds.

The Biggest Brands on Facebook [INFOGRAPHIC]
In the past few years, big brands have started taking social media seriously, and Facebook marketing is a big part of the plan for many companies.

What Is the Web Thankful For? [INFOGRAPHIC]
Thankfulfor.com has put together a (surprisingly long) report that details what things people say they are grateful for having in their lives.

How the World Is Using Cellphones [INFOGRAPHIC]
The infographic illustrates the number of cellphones per capita in various countries, the rate of cellphone adoption in the U.S. over the past decade and the acceptability of certain behaviors regarding cellphone use.

Who Will Win the Mashable Awards? [INFOGRAPHIC]
We’ve broken down a complete list of the finalists by category in one handy (and unicorn filled!) infographic. Make sure you get voting before it’s too late!

How Connected Devices and Consoles Compare [INFOGRAPHIC]
As 2010 draws to a close, we’re finally starting to see new and improved connected devices for bringing streaming content to the living room hit the market.

2011 ONLINE AD GROWTH TO OUTPACE TOTAL AD SPEND GROWTH

 

Borrell Associates is forecasting a moderate increase in overall ad spending for 2011, but continued strong growth for online advertising, including mobile. Overall, advertisers will increase their spending next year by less than 5% above this year's projected level, bringing U.S. ad spending totals to $238.6 billion.

We're expecting total online ad spending to grow almost 14%, from $45.6 billion, in 2010, to $51.9 billion, in 2011. The fastest-growing segments of online advertising are the local sector, anything targeted, and everything involving social media.

By next year, local online advertising should grow by almost 18%, from $13.7 billion, in 2010, to $16.1 billion, in 2011.

The big driver will be targeted display (such as banner ads) advertising, which we expect to grow almost 60% in 2011, reaching $10.9 billion for national and local combined. While national advertisers will increase their use of targeted display by nearly 50%, local advertisers will outperform even that. Use of targeted display by advertisers local to the markets where their ads run will more than double, reaching more than $2.3 billion next year.

 

However, the Web's initial darling –run-of-site display– continues to lose luster. Sales of run-of-site display ads will continue to decrease, dropping nearly 14% from this year's level – from $9.5 billion to $8.2 billion for both local and national. This early online format has simply been overshadowed by newer, more productive ad formats, and competition has pushed display unit prices down. Most of the spending decease will come from national advertisers. Local run-of-site ads are forecast to decrease less than 3% next year.

The national paid search ad format will experience a double-digit spending decline next year, moving down 11.3%. This drop will be caused by lower pricing and churn, but will be mitigated by a local advertiser increase of more than 10%. (In general, local online advertiser trends tend to lag those of the larger national advertisers by about two years, and that is certainly the case for paid search.) Local spending decreases in paid search are sure to follow, perhaps as soon as 2012.

Email advertising will see moderately strong growth in 2011, up 9% to $16.0 billion for national and local. Growth in this format is almost all from national advertisers; only 3% is local. White paper marketing is a major contributor to its popularity – especially among B2B advertisers.

The streaming video format is expected to continue its dramatic growth, increasing more than 60% to $5.6 billion next year. More DIY and less expensive tools put this ad format within the budgets of even small advertisers. Because of this, two out of every five streaming video ad dollars will come from local advertisers next year. Streaming audio, on the other hand, looks to remain a footnote. Though it too will enjoy double-digit ad spending increases in 2011, streaming audio has yet to pass the $1 billion ad spending level.

Unlike legacy marketing, where promotions overshadows advertising, online advertising has historically gotten far more attention from marketers than online promotions. But changes are coming. Online promotions will top $24 billion next year, up 10% from this year's totals. Much of this increase will be due to the rising use of online couponing, forecast to grow almost 14%, to $9.1 billion, in 2011. Proximity advertising is also on the rise, up 11% next year. Mobile devices that can tell users when a particular merchant is in their immediate vicinity continue to sell briskly, and advertisers are expressing interest in this form of advertising.

Mobile marketing continues to grow, fueled by ubiquitous apps, user-friendly browsers and 3G/4G speeds. As smartphone ownership now comprises 25% of all cellphone ownership, mobile ad sales will enjoy growth of more than 20 cents of every online ad dollar spent next year.

Subscribers to Borrell research will be able to download the 2011 Detailed Forecast for free.  Everyone else will be able to download the 2011 Summary Forecast for free. For more information about a subscription, call Martin Nyberg at 253-678-1975 or email him at mnyberg@borrellassociates.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

The next Borrell 2011 Forecast will be issued as 3rd quarter data becomes available. For questions about this forecast, please call 757-221-6641 or e-mail info@borrellassociates.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Click here to download the 2011 Online Ad Spend Forecast by DMA (Designated Market Area)

Social cues, social responses, humans know when a computer is engaging them

Posted on Wednesday, 2010, July 28, 17:18, by Eric Bryn, under social media, social media and direct marketing research.

This research paper from Nokia Research Center, Stanford, and Queens University implies that humans can ascertain with an uncanny degree of certainty when a social message is sent from a computer versus a human. Social responses to communication technologies theory (SRCT)  predicts that humans cannot reliably ascertain such nuances. This research contradicts this premise.

The research team, using prior research in SRCT theories, tested whether humans could discern whether a text message was sent via a human or computer when flattery was an element of the message. They found that humans reliably discern the originator of the message apparently because certain social cues were missing in the computer-generated messages.

Why this is relevant research: SRCT theories could be used by software designers to create computer programs to engage social network users with the goal of getting them to increase self-disclosure under the guise of an interaction seemingly being conducted with a human. With the FTC recently considering allowing people to opt-out of behavioral targeting on the Web, the issue of nudging people towards more self-disclosure is timely given all the issues surrounding privacy and use of PII in social networks, especially if a user discloses such PII under the assumption they’re interacting with a human. This is a very interesting article and quick read (four pages).

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10 Social Media FAQs

Oh yes, we understand the anxiety businesses go through when they are taking their first step in using social media. This anxiety results in plenty of questions. Top management always wants more information, and they actually have them! Google has indexed a vast number of case studies and resources. In fact, information overload seems like a bigger problem now.

Through Tania’s (@unfluff) experience as an Ogilvy Digital Strategist, she has listed and explained 10 of the most frequently asked questions (FAQs) in the slides below.

These aren’t the typical slides that we normally see. The answers are all written in Twitter style – short and sweet, and understanding the slides will take no longer than 3 minutes.

Feel free to drop a comment if you have more questions, we’ll gladly answer them for you. Oh, and don’t forget to check out Tania’s interview here. It contains some very useful social media marketing tips.

 

We shared an update last week about the products launched at f8 and that over 50,000 websites have already implemented the new social plugins to become more personalized. We created the Open Graph protocol in support of social plugins as part of our efforts to help realize the vision of the Open Graph.

Any website can implement the Open Graph protocol. It allows any web page to become a rich object in any social graph, making it easy to find what people are liking across the Web -- from a movie to a blog. To start integrating the Open Graph protocol into your Web pages, read our documentation.

Last week, Facebook's David Recordon gave a presentation at the WWW Conference explaining the design decisions behind the Open Graph protocol, which is embedded below. Additionally, members of the W3C's Linked Data Camp helped to develop a RDF schema file which relates the Open Graph protocol to existing ontologies (such as Dublin Core, FOAF, and DBpedia).

Open Graph Protocol Design Decisions

Developers have created Open Graph protocol implementations in Java, Perl, PHP, and Ruby, as well as a WordPress plugin that makes it easy to add the metadata to any blog. Services like og:it parse any Web page and display Open Graph protocol data. Toby Inkster hacked together a system that converts the Open Graph protocol RDFa markup to JSON and Chris Thorpe created OpenGraph.in, which outputs HTML and JSON.

Beyond helping relate the Open Graph protocol to Semantic Web technologies and developing a variety of open source implementations, the community identified that a page type for an 'article' (such as a blog post or story on CNN) was missing. Multiple developers stood up saying that they would implement this new type if it were to exist, and it's now part of the specification.(We'll be shipping support for the new article type this week.)

Even though we released the protocol less than two weeks ago, it's clear that a community is already forming around it. This community is already taking an active part in its evolution and developers are excited about building upon these new tools. We look forward to even more development and adoption in the coming weeks and months. Visit the Open Graph protocol site site for more information.

Mark, a product manager on the Facebook Platform team, likes the Open Graph protocol.