Times Square from ClickZ Live NYC #CZLNY #CZLNY2016


ClickZ is one of the premiere digital marketing summits in the world, and I was lucky enough to attend in NYC this year on behalf of Elegran.com.  At the forefront of online visibility, search is changing, yet links and content are still king. 

While the world wide web moves from our desks to our phones, mobile experience becomes crucial.  Somewhat counterintuitively, as computing power and the human capacity for data transfer increases exponentially, the trend towards mobile fundamentally requires less bits and less code rendered to the end user. 

Finally, from Panda to Penguin to Hummingbird to RankBrain, Google is getting smarter, and while there are still ways to game the system, content creators' long term strategy is only safe if the focus is on value, rather than hacking SEO.

Rise and Fall of the NYC Subway System

As New York City mass transit costs increase again for the third time in six years, it's interesting to note that the MTA ridership is still a shadow of what it once was.  I'm a proud passenger of NYC public transit, but it's hard to imagine that the annual travelers on the NYC subway system today is well below the passenger totals of the 1930's and 40's, despite New York having a population of a million or two less people. 

     -via DadaVis

Annual Electric Usage By Block for New York City

The map represents the total annual building energy consumption at the block level (zoom levels 11-15) and at the taxlot level (zoom levels 16-18) for New York City, and is expressed in kilowatt hours (k Wh) per square meter of land area. The data comes from a mathematical model based on statistics, not private information from utilities, to estimate the annual energy consumption values of buildings throughout the five boroughs. To see the break down of the type of energy being used, for which purpose and in what quantity, hover over or click on a block or taxlot.

 -via columbia.edu

All Of NYC's Affordable Housing through the Furman Center's Data Search Tool

Search all of New York City's affordable housing by name, owner, year built, location, financing or physical information (for example by # of building violations in 2010).  Or, you can research all sorts of demographic information from Crime to Education to employment to health to all sorts of housing informtion, to property tax to population, ethnic demographics and transportation.

Online Marketing Group Affordable Housing

The Furman Center for Real Estate and Urban Policy collects a broad array of data on demographics, neighborhood conditions, transportation, housing stock and other aspects of the New York City real estate market. We make our data directly available to the public through our new Data Search Tool, and publish comprehensive analyses of these data in our periodic reports.

The Data Search Tool is a new online application that provides direct access to New York City data collected by the Furman Center. Users can select from a range of variables to create customized maps, download tables, and track trends over time. Users are able to overlay never-before available information on privately-owned, publicly -subsidized housing programs collected through the Furman Center’s Subsidized Housing Information Project (SHIP). Information about how to use the Data Search Tool is available in our online guide.


Online Marketing Group Affordable Housing

From the Furman Center

via onlinemarketinggrp.com

Backpage Manhattan Apartment Rental Posts Now Free?

I am wondering whether this is a site glitch, or a major move to compete with Craigslist, but rental posting on Backpage appears to be free at the moment...

Rental posts typically cost a dollar on Backpage, either in apts by owner (no brokers), apts broker fee, or  apts broker no fee.  Yet today, everything in the rental section seems free.

 

This is a completely different model than Craigslist, that allows owners to post for free, and charges brokers $7-10 per post to brokers... (and enforces everything rather loosely and randomly)