NY Site Promises "No Brainer" | Property Portal Watch


Joining Webby nominees nytimes.com/realestate and nakedaparments.com in the New York market is urbanedgeny.com, which just launched on 14 April. The website’s focus is on simplicity: “It shouldn’t take a genius to find your perfect home,” the homepage declares.

urbanedgeny.com is only allowing listings from landlords, bypassing brokers. It is not charging for these listings or for house hunter access. The new website explains that it makes money from “value-added” marketing services for property owners and managers.

“We syndicate owner listings around the web. We build websites, we create and install signage, create and place Internet ads, and a whole lot more,” urbanedgeny.com says, before emphasising that its users are not obliged to buy these services.

urbanedgeny.com is also making use of Twitter to promote its listings. Each day at 4pm, users receive a Twitter feed of all the day’s new listings matching their desired neighbourhood and home type.

“This site gives the power back to the consumer. It allows free flow of information for a more efficient marketplace, saving owners and consumers lots of money,” said Ilana Schwartz, vice president of new business development for urbanedgeny.com.

While urbanedgeny.com is entering a market that already includes a number of established players, it says “hundreds of major landlords” are already using it to list their properties.

via www1.propertyportalwatch.com

10 Social Media FAQs For Business | Penn Olson

10 Social Media FAQs

Oh yes, we understand the anxiety businesses go through when they are taking their first step in using social media. This anxiety results in plenty of questions. Top management always wants more information, and they actually have them! Google has indexed a vast number of case studies and resources. In fact, information overload seems like a bigger problem now.

Through Tania’s (@unfluff) experience as an Ogilvy Digital Strategist, she has listed and explained 10 of the most frequently asked questions (FAQs) in the slides below.

These aren’t the typical slides that we normally see. The answers are all written in Twitter style – short and sweet, and understanding the slides will take no longer than 3 minutes.

Feel free to drop a comment if you have more questions, we’ll gladly answer them for you. Oh, and don’t forget to check out Tania’s interview here. It contains some very useful social media marketing tips.

Google Docs; not Microsoft Office 2010

This week Microsoft will take its Office 2010 suite out of beta. If you’re considering upgrading Office with Office, we’d encourage you to consider an alternative: upgrading Office with Google Docs. If you choose this path, upgrade means what it’s supposed to mean: effortless, affordable, and delivering a remarkable increase in employee productivity. This is a refreshing alternative to the expensive and laborious upgrades to which IT professionals have become accustomed.

Google Docs has been providing rich real-time collaboration to millions of users for nearly four years. It lets employees edit and share documents, spreadsheets, and presentations in the browser from anywhere in the world. We recently made tremendous strides in improving Google Docs formatting, speed and functionality, and a growing number of companies are now using it as their primary productivity software.

Of course, you probably already own Office 2003 or 2007 (or maybe Office 2000?), and there’s no need to uninstall them. Fortunately, Google Docs also makes Office 2003 and 2007 better. For example, you can store any file – including Microsoft Office documents – in Google’s cloud and share them in their original format (protected, naturally by Google’s synchronous replication across datacenters). Plus, in the coming months, Google will enable real-time collaboration directly in Office 2003 and 2007, as you can see here.

Google Docs represents a real alternative for companies: a chance to get the collaboration features you need today and end the endless cycle of “upgrades”. For more information on the choices available to you, check out the summary below. But don’t take our word for it – you can try Google Docs and the rest of the Google Apps suite for free. The only thing you have to lose is a server or two.