tigho is forcery, nyc, real estate, advertising, tech

From the creators of the Twitterverse 2.0

Ok, so perhaps I am just a bit excited about my new Android phone, but I really like this new app from Trulia.  We work with Trulia frequently for advertising and listings, and although listings in New York City are a bit flooded by brokers (just check out all the listings with the "Address Not Disclosed"), Trulia remains one of the best listing websites out there.  The coolest feature is the location-based search.   I work on 23rd street near Madison Square Park, and now I can search the Trulia database for rental listings near my office just by turning on my GPS.  And, of course I can filter by rent, beds and baths, square footage and a few other features. 

Trulia has typically been a much more sales (listing) oriented site, but New York City is a far more rental-driven real estate market, topping the list of Trulia's Rent vs. Buy Index.  But with this new app, exclusively dedicated to rentals, Trulia appears to be focusing a bit more attention on the rental side of the market.  And we really look forward to any new tools that enhance a user's search for an apartment. 
 

From the App Description:

Trulia - For Rent: find homes or apartments, share notes and photos - on the go!

Designed specifically for apartment-hunters on the go, Trulia - For Rent takes all of the pain out of finding your next place to live. Quickly find homes for rent or the apartments you like, share notes and photos with your roommates, and stay on top of what’s new on the market. Find your next rental on Trulia!

FEATURES:
• Personalize your search - Quickly find properties you like by GPS or location, get rid of the ones you don’t
• Remember what you liked (or didn’t) about the place - Take notes and photos, and also share them easily with roommates and family
• Never miss out on another rental - Sign up for email alerts right from your phone to know when new properties become available 
• Quickly see what’s new - Marker colors help show you what properties you haven’t seen yet
• Find open houses near you and easily add them to your calendar
• Find properties using voice-based search – Just say the city, # of beds and bath, and price range

Although many marketers think (myself included) that the novelty of deal sites like Groupon and LivingSocial is wearing a bit thin (seriously, how glamorous will coupon-clipping ever be, even if you do it with friends...?), Keepsum.com has a new approach to the whole social commerce idea.

At the same time, the viral marketing buzz of daily deals remains a great way to generate exposure for new businesses and tools, and Keepsum offers deals strictly for the real estate industry.  The tools they offer seem quite relevant to my needs and their mandate is fairly simple:

^{KeepSum is a group-buying service for business owners in the real estate industry. We offer up to 60% savings on the products and services you already use (and those you've been saving up for) to run your small business. We've got deals for almost every part of your business, including:}

• ^{Accounting Tools}
• ^{Training and Education}
• ^{Printing and Marketing Services}
• ^{Social Media Tools}
• ^{Tech Tools}
• ^{Website Development}
• ^{And anything else you think you may need}

^{We're small business owners too and we know there are only two ways to increase your profits:}

1- Increase sales and/or

2- Reduce expenses.

I look forward to seeing if this industry specific deals site develops, and the whole deal sites remain a viable business model in the long run. 

My favorite shopping destination.

Grammar.net has a number of really informative infographics relating to the eponymous subject matter... Take a look around!