Every now and then, it’s nice to take a break from the serious side of your occupation and learn about the more trivial side of marketing. That’s what we had in mind for you when we learned that David Zaleski at iMedia Connection had come up with a list of “marketing facts that will blow your mind.” We adapted and beefed up Zaleski’s list to provide you the following top craziest marketing facts.
2. 7% of Americans has never heard of Facebook, and10% has never heard of Twitter. The percentages for MySpace, Google+, and LinkedIn are 15%, 55%, and 61%, according to a June 2013 survey from the Social Habit.
3. A lot of food in advertising is inedible, thanks to “food styling.” For example, burgers tend to be superficially cooked, ice cubes are often acrylic, and household cleaners may be used to make cheese look freshly melted.
4. Riche Silverstein, the co-founder of Goodby Silverstein & Parnters—the agency tasked with creating milk ads—originally hated the “Got Milk?” campaign, saying it was lazy and grammatically incorrect.
5. Twitter was first called Twtter, but the name changed several months prior to launch.
5a. The first tweet was “Just setting up my twttr” by Twitter creator Jack Dorsey.
6. The Taco Bell Chihuahua—Remember “Yo quiero Taco Bell”?—was actually a female dog named Gidget, who passed away in 2009.
7. Mobile video is the fastest growth area in marketing, with eMarketer expecting smartphone video viewers to reach 87 million by 2014.
8. Google Ad Sense ads have a click fraud rate of roughly 10%, which Google admits in its Ad Traffic Quality Resource Center.
9. The following ad topped Business Insider’s list as the worst ad of 2013.
10. The number of display ads served rose from 1 trillion in 2009 to 5.3 trillion in 2012, according to comScore, which estimates that the 2012 total equals about 883 digital ads for every person on Earth.
11. Below is the most expensive commercial ever, totaling $33 million. Nicole Kidman was paid $3 million for her “role.”
12. Mountain Dew’s “most racist commercial ever” was created by Tyler, the Creator, co-founder of the hip hop group Odd Future. Part of the ad can be seen in the video below. Skip to 0:41 to avoid the commentary if you prefer.
13. Facebook makes up 20% of all Internet page views and has an average time on site of 20 minutes per user.this site
Nominative determinism (ND) is the theory that a person's name can have a significant role in determining key aspects of job, profession or even character. It was a commonly held notion in the ancient world.
Synonyms and/or related concepts include: aptronym, apronym, aptonym, jobonyms, 'namephreaks', onomastic determinism, 'perfect fit last names' (PFLNs), psychonymics and, classically, the notion that nomen est omen, or όνομα ορίζοντας. Tom Stoppard in his play Jumpers labelled the phenomenon cognomen syndrome.
A related term, to refer to a name peculiarly suited to its owner, is aptronym, said to have been coined by the US newspaper columnist Franklin P. Adams. The distinction between cognitive determinacy and a mere aptronym is seen as subtle but fundamental: i.e. post hoc vs propter hoc. ND researchers are sometimes referred to as comiconomenclaturists — connoisseurs of humorous names.
WNYC just created a fantastic transit calculator map for travel time from borough to neighborhood to zipcode in New York City. Just type in a desired address, and you can see average travel times to anywhere in the five boroughs. This is my average travel-time living on East Broadway on the Lower East Side. The red colors indicate a less than ten minute commute, ranging from purple showing over and hour and a half travel time.
This is a great tool if you're looking for a new apartment in a new neighborhood, but aren't sure about how long you'll spend in transit during your work commute.