Fifteen Incredible Facts in Advertising History

Every now and then, it’s nice to take a break from the serious side of your occupation and learn about the more trivial side of marketing. That’s what we had in mind for you when we learned that David Zaleski at iMedia Connection had come up with a list of “marketing facts that will blow your mind.” We adapted and beefed up Zaleski’s list to provide you the following top craziest marketing facts.

1. The banner ad below was the first ever, created in 1994 by HotWired—now Wired.com—to monetize its website.
bannerad

2. 7% of Americans has never heard of Facebook, and10% has never heard of Twitter. The percentages for MySpace, Google+, and LinkedIn are 15%, 55%, and 61%, according to a June 2013 survey from the Social Habit.

3. A lot of food in advertising is inedible, thanks to “food styling.” For example, burgers tend to be superficially cooked, ice cubes are often acrylic, and household cleaners may be used to make cheese look freshly melted.

4. Riche Silverstein, the co-founder of Goodby Silverstein & Parnters—the agency tasked with creating milk ads—originally hated the “Got Milk?” campaign, saying it was lazy and grammatically incorrect.

5. Twitter was first called Twtter, but the name changed several months prior to launch.
5a. The first tweet was “Just setting up my twttr” by Twitter creator Jack Dorsey.

6. The Taco Bell Chihuahua—Remember “Yo quiero Taco Bell”?—was actually a female dog named Gidget, who passed away in 2009.

7. Mobile video is the fastest growth area in marketing, with eMarketer expecting smartphone video viewers to reach 87 million by 2014.

8. Google Ad Sense ads have a click fraud rate of roughly 10%, which Google admits in its Ad Traffic Quality Resource Center.

9. The following ad topped Business Insider’s list as the worst ad of 2013.
worsad

10. The number of display ads served rose from 1 trillion in 2009 to 5.3 trillion in 2012, according to comScore, which estimates that the 2012 total equals about 883 digital ads for every person on Earth.

11. Below is the most expensive commercial ever, totaling $33 million. Nicole Kidman was paid $3 million for her “role.”

12. Mountain Dew’s “most racist commercial ever” was created by Tyler, the Creator, co-founder of the hip hop group Odd Future. Part of the ad can be seen in the video below. Skip to 0:41 to avoid the commentary if you prefer.

13. Facebook makes up 20% of all Internet page views and has an average time on site of 20 minutes per user.

14. Published in an 1886 issue of the Atlanta Journal, this was the first Coca-Cola ad:
coke

15. Willard Scott played the first Ronald McDonald, frightening children from 1963 to 1966.
ronald

via this site

NYC Open Data Project Mapped: Interactive Visualization of All NYCOpenData


Using the wealth of information provided to the public through NYC's Open Data project, designer and data-junkie Chris Wong maps over 1100 datasets (from New York City agencies and other City organizations available for public use) in this incredible visualization of public New York City data.


The amount of data is truly mind-boggling.  This graph is a window into the incredible amount of information available about the City of New York, and though it takes a few seconds to load (rendering thought the charting library d3.js), nycopendata displays hundreds of datasets organized by categories of local government.  Open Data sections include Housing and Development, City Government, Social Services, Environment, Recreation, Health, Education, Public Safety, Business and Transportation.  Within each category, are hundreds of public records (tables, charts, maps, downloadable files and links) pertaining to violations, demographics, evacuation zones, public housing, and all manner of maps, lists, directories, etc.  At your fingertips is a library of public knowledge, from active medallions for taxi drivers, to a list of all the screens in Times Square to the rental income of coops and condos in Brooklyn provided by the Dept.of Finance

The potential practical applications of this data, to programmers, tech companies and and businesses, as well as to legislators and public policy itself, have yet to be realized.  In fact, even sorting through troves of information is a bit daunting, because comparing isolated statistics do not give them context  (i.e. stats on crime data or public parks may not lend insight on local real estate values, for example.) However, making this information publicly available is an incredible step towards transparency in government, and a great public service to tech in New York City.

  -via Chris Whong 

Bike Lanes to Buildings - How Bloomberg Reshaped New York - NYTimes Infographic


In spite of a recession and foreclosure crisis, the mayor presided over a boom in residential construction, encompassing everything from new aeries for the rich in Manhattan to disappearing vacant lots in the South Bronx. New York has added 40,000 new buildings since he took office, and the census counted an additional 170,000 housing units in 2010, up from 10 years earlier, more than any other city. Neighborhoods with the most growth: post-9/11 downtown; the West Side from Chelsea to Lincoln Square and Central Harlem in Manhattan; the Rockaways, Long Island City and Flushing, Queens; Williamsburg, Bushwick and Bedford-Stuyvesant, Brooklyn; the South Bronx. 
Turf War Over Asphalt The mayor fought a war of attrition with the automobile. He sought to transform bicycling from a recreational activity into a real alternative to cars. By 2013, the city had added about 450 miles of bike lanes carved mostly from the city's roadways. Some curbs and medians were installed to separate pedalers from cars, but many of the lanes were demarcated simply with painted asphalt, much as blue paint divided automobiles from pedestrians along sections of Times Square and Broadway. Mr. Bloomberg lost his most ambitious offensive against cars when the State Legislature defeated his plan for “congestion pricing” in 2008, but he doubled down on biking with a popular bike-sharing system this year.
 
 -via NYTimes

Nominative Determinism

Nominative determinism (ND) is the theory that a person's name can have a significant role in determining key aspects of job, profession or even character. It was a commonly held notion in the ancient world.

Synonyms and/or related concepts include: aptronym, apronym, aptonym, jobonyms, 'namephreaks', onomastic determinism, 'perfect fit last names' (PFLNs), psychonymics and, classically, the notion that nomen est omen, or όνομα ορίζοντας. Tom Stoppard in his play Jumpers labelled the phenomenon cognomen syndrome.[1]

A related term, to refer to a name peculiarly suited to its owner, is aptronym, said to have been coined by the US newspaper columnist Franklin P. Adams. The distinction between cognitive determinacy and a mere aptronym is seen as subtle but fundamental: i.e. post hoc vs propter hoc. ND researchers are sometimes referred to as comiconomenclaturists — connoisseurs of humorous names.

 vie Wikipedia


MTA Transit Calculator: Travel Time Heatmap for any Subway in NYC by WNYC

WNYC just created a fantastic transit calculator map for travel time from borough to neighborhood to zipcode in New York City. Just type in a desired address, and you can see average travel times to anywhere in the five boroughs. This is my average travel-time living on East Broadway on the Lower East Side.  The red colors indicate a less than ten minute commute, ranging from purple showing over and hour and a half travel time. 

via WNYC.org


This is a great tool if you're looking for a new apartment in a new neighborhood, but aren't sure about how long you'll spend in transit during your work commute.