Google Keep—Save what’s on your mind

Every day we all see, hear or think of things we need to remember. Usually we grab a pad of sticky-notes, scribble a reminder and put it on the desk, the fridge or the relevant page of a magazine. Unfortunately, if you’re like me you probably often discover that the desk, fridge or magazine wasn’t such a clever place to leave the note after’s rarely where you need it when you need it.

To solve this problem we’ve created Google Keep. With Keep you can quickly jot ideas down when you think of them and even include checklists and photos to keep track of what’s important to you. Your notes are safely stored in Google Drive and synced to all your devices so you can always have them at hand.

If it’s more convenient to speak than to type that’s fine—Keep transcribes voice memos for you automatically. There’s super-fast search to find what you’re looking for and when you’re finished with a note you can archive or delete it.

Changing priorities isn’t a problem: just open Keep on your Android phone or tablet (there’s a widget so you can have Keep front and center all the time) and drag your notes around to reflect what matters. You can choose the color for each note too.

Pro tip: for adding thoughts quickly without unlocking your device there's a lock screen widget (on devices running Android 4.2+).
Google Keep is available on Google Play for devices running Android 4.0, Ice Cream Sandwich and above. You can access, edit and create new notes on the web at and in the coming weeks you'll be able to do the same directly from Google Drive.


Art, Copy & Code



Watch the Art, Copy & Code Film


A Time of Change

In the 1960's, advertising went through a creative revolution that changed everything simply by partnering up art directors and copywriters. The idea of a creative team made up of art and copy was born.

Today, it’s happening again. We’re in the midst of a second creative revolution, driven by technology. Code is being added to the core creative process, enabling new forms of brand expression and engagement. Art, copy and code is the creative team for the connected world.

The Idea Is Still King

What hasn’t changed is the need for human insights, breakthrough ideas and emotional stories. Code facilitates new kinds of experiences, but it doesn’t replace the storytelling skills the advertising industry has honed over the past fifty years. Our connected world is giving brands more dimensions and touch points, but they still need something compelling to offer in order to create a real connection.

A Series of Experiments

How will the modern web shape the future of advertising? We’re partnering with the innovative brands, storytellers and makers who are defining it to find out.



If the World were 100 People: Global Statistics Simplified


Gender 50 would be female
50 would be male

Age 26 would be 0-14
66 would be 15-64
8 would be 65 and older

Geography 60 would be from Asia
15 would be from Africa
11 would be from Europe
9 would be from Latin America & the Caribbean
5 would be from North America

Religion 33 would be Christian
22 would be Muslim
14 would be Hindu
7 would be Buddhist
12 would believe in other religions
12 would not be religious or identify themselves
as being aligned with a particular faith

First Language 12 would speak Chinese
5 would speak Spanish
5 would speak English
3 would speak Arabic
3 would speak Hindi
3 would speak Bengali
3 would speak Portuguese
2 would speak Russian
2 would speak Japanese
62 would speak other languages

Overall Literacy 83 would be able to read and write
17 would not

Literacy by Gender 88 males would be able to read and write
12 males would not be able to read and write
79 females would be able to read and write
21 females would not be able to read and write

Education 76 eligible males would have a primary school education
72 eligible females would have a primary school education

66 eligible males would have a secondary school education
63 eligible females would have a secondary school education

7 would have a college degree

Urban/Rural 51 would be urban dwellers
49 would be rural dwellers

Drinking Water 87 would have access to safe drinking water
13 would use unimproved water

Food 15 would be undernourished
Infectious Disease

Poverty 48 would live on less than $2 USD per day
1 out of 2 children would live in poverty

Electricity 78 would have electricity
22 would not

Technology 75 would be cell phone users
30 would be active internet users
22 would own or share a computer

Sanitation 65 would have improved sanitation
16 would have no toilets
19 would have unimproved toilets