- from Buzzfeed (who probably curated the idea from someone else).
- 55% of Twitter users are 35 or older.
- 63% of Pinterest users are 35 or older.
- 65% of Facebook users are 35 or older.
- 79% of LinkedIn users are 35 or older.
However, as you could see in the very first chart of this article, only 2% of social media users are 65 or older (averaged between the sites in this survey).
There is also the flip side of the coin to consider; some sites have a considerable bias toward younger users. A few examples:
- 58% of Reddit users are under 35.
- 60% of Github users are under 35.
- 63% of Hi5 users are under 35.
- 69% of Hacker News users are under 35.
- 69% of deviantART users are under 35.
- 83% of Orkut users are under 35.
A couple of examples of sites with more homogenous user bases, age wise:
- Hacker News has almost half of its users (44%) in the 18-24 age bracket.
- Orkut on the other hand has a massive grouping of people aged 25-34. This is so large (76%) that we suspect it may be an anomaly in the Ad Planner data. None of the other sites display such extremes.
- More than half of DeviantART’s users are below 25.
Average user age per site
Based on the sites in this survey, the estimated age of the average social media user is just under 37 years old. Here are some other observations:
- The oldest users. LinkedIn has the oldest user base, with the average user being 44.2 years old.
- The average Facebook user is 40.5 years old.
- The average Twitter user is 37.3 years old.
- The age trend for Facebook and Twitter. Compared to a previous survey we did2.5 years ago, the age of the average Facebook user has gone up two years, while the age of the average Twitter user has gone down two years. In other words, Twitter’s user base is getting younger, while Facebook’s is getting older.
And here is the full chart with all the sites, sorted by average age:
What about gender?
This whole article so far has been about the age of people using these social networks and online communities. Now it’s time to examine the male-female ratio, or gender balance if you prefer that word.
Based on the United States demographics data (from Ad Planner) there is a clear gender imbalance on many of these sites. Some are much more male dominated, and vice versa. However, when you look at all the data together, it becomes clear that women rule social media. More than two thirds of the sites in this survey have more female than male users.
- 17 out of 24 sites (71%) have more female than male users.
- The average gender distribution is 48.75% male, 51.25% female.
- Most male-dominated site? Slashdot (87% males) is the standout, followed by Hacker News (77% males) and Stack Overflow (76% males). In general, the more tech-focused sites in this survey have more male users than female.
- Most female-dominated site? Pinterest (79% females) is in a league of its own, followed by Goodreads (70% females) and Blogger (66% females).
- Facebook and Twitter have the same gender distribution: 40% male, 60% female.
Here below is a chart with the male-female ratios for all 24 sites included in this survey. The chart is sorted, the least male-dominated sites at the top.
As you can see, the only sites in this survey with more male than female users areQuora, Reddit, Orkut, Github, Stack Overflow, Hacker News and Slashdot.
We hope you found this report interesting. It’s easy to get lost when digging through this kind of data, but we hope we managed to present it in a way that gave you a decent overview of the situation today.
To us, one big takeaway from this report is that there’s a place for everyone in today’s social media landscape. These sites have users that span the entire age spectrum, and there really are no limits to what you can achieve online, regardless of age or gender.
All of these maps, highlighting the derivation and diaspora of language, were fascinatingly created by Reddit users. In fact, there is now an entire subreddit (/r/etymologymaps) devoted to this. Several of these were highlighted in an article from The Guardian today.
1. Ananas vs Them
This article was amended on 14 November 2013 and uses content from this subreddit.
2. Put on your beer goggles
3. Does a bear drinking beer sound poetic everywhere?
4. Arancia happy you're finding out about oranges?
5. It's all looking rosy
6. Tea-sing out differences
7. Rotten apples
8. Cucumber island
A combination of egocentrism and overzealous real estate agents has led to an overabundance of Manhattan neighborhoods. Here’s a guide to the most popular of them, created with the Attention Deficit Generation in mind.
Marble Hill – Basically the Bronx
Inwood – So far away, why bother
Washington Heights – Good to know Spanish here
Morningside Heights – Columbia trying to make ‘SoHa’ happen
Sugar Hill – Bougie, once upon a time
East Harlem – Sneaker capital of the world
Upper East Side – Old people love it
Upper West Side – Your nanny and kids love it
Columbus Circle – Tenth circle of hell
Rockefeller Center – No one lives here, I hope
Diamond District – Not as fun as it sounds
Theater District – Overdressed people with no style
Turtle Bay – Home of drink specials and wings
Midtown East – Drink here until you’re 21
Tudor City – What is this, even
Times Square – Nightmare for epileptics and everyone
Hell’s Kitchen – Great place to pick up hookers
Garment District – Better name: Bedazzled Ringer-Tee Row
Herald Square – There’s a Macy’s and other stuff
Koreatown – Korean BBQ and karaoke FTW
Murray Hill – Frat boys graduate then move here
Union Square – Wallet hasn’t been stolen? Go shopping
Kips Bay – “It’s a hell of a town”
NoMad – Nickname never stuck, mark as ‘Irrelevant’
Chelsea – Homophobic need not apply
Flatiron District – Looking for SVA? Check American Apparel
Stuyvesant Town – You’ll get lost here if stoned
Meatpacking District – Avoid roofies in your $18 cocktail
Alphabet City – Most expensive place to get stabbed
East Village – Score ramen, a tattoo, or heroin
Little Italy – There are some Italian flags here
Greenwich Village – You can’t afford that townhouse, sorry
West Village – NYU and lots of blue hair
Lower East Side – Narrow bars; be skinny to enter
SoHo – Don’t wear heels here
Chinatown – ‘No smoking’ in bars doesn’t apply
TriBeCa – Celebrities live here, for some reason
South Street Seaport – Where the best buskers perform
Here a is an animated gif I created of the last one hundred and eighty years of skyscrapers and buildings going up in downtown NYC.